About Us

I've never shared this with the readers of this blog and so whether you are a regular or first time reader I thought I would share the main reason why we created this blog.

This blog was created as a way for the authors to educate consumers about life insurance from an insurance company's perspective and engage in a dialogue with consumers about both the basics and complexities of life insurance. I have long held that one of the areas that we in the life insurance industry have fallen short is having a sell first explain later attitude. Education has typically been in the form of insurance company produced sales materials and life insurance agents, and I believe we can all see the conflict of interest that can arise there from time to time. I think that only through education about and understanding of life insurance will the millions of uninsured or under-insured Americans finally seek out the life insurance they need and obtain the proper coverage.

We will try to write helpful articles based on our industry experience, comment on relevant life insurance industry news and changes, and avoid directly plugging Garden State Life and its products and services. If you are interested in Garden State Life Insurance or it's products you can visit our main company site by clicking the company logo or the link in the navigation bar above or visiting our Wikipedia page.

And finally our disclaimer: While this blog is sponsored by Garden State Life Insurance Company, the articles written in this blog do not represent the opinions of Garden State Life Insurance Company, its subsidiaries, or its parent companies. These articles are meant to be informal and for entertainment purposes only. Everyone's situation is different and we suggest that you seek the advice of professional financial adviser for your particular situation.

Michael, Garden State Life Insurance